Land Promotion – How Do We Do It?

We have been getting some good responses from landowners from our latest land sourcing campaign in Kent. So we thought we would take some time to explain what we are up to and how land promotion works.

Being a local family run business we focus on areas that we know and understand well and have a connection with. We therefore operate in a different way to the large national land promotion operators and developers.

We identify underutilised land and aim to bring it into use to provide residential units that are greatly in need within the local community. The land promotion process enhances the value of the land whilst meeting the ever growing housing demands in the area. We will focus on areas where there is an unmet housing need.

We do not typically look to build a few solitary ‘executive-style’ houses. Whilst this strategy would normally maximise the value of the land, instead a big component of our schemes will be locally affordable or affordable housing and entry level housing units. These types of properties are in desperate demand and by building these we can enable local young people and key workers to get on the housing ladder and stay in their communities and enable landowners to leave a valuable legacy for their community.

Often – but not always – we will look at areas on the edge of but still connected to an existing town or village. We will also consider brownfield or infill sites. By working in collaboration with the landowner and local authority, we aim to arrive at a proposal that most closely meets the local housing requirements and that of the landowner; then we will sponsor this through the planning process using our own funds.

The final outcome is that the land is sold to a developer who will build out the proposed scheme ensuring a legacy for the landowner and valuable contribution to the local area. Often, we will look to build out the scheme ourselves. Through the process our focus is always on ensuring the most sustainable development for the area. We focus on people not profits and work to ensure the best result for all concerned. In short we aim to get a deliverable scheme on the land that adds real value to the local community. 

If you are interested in finding out more and have or know anyone who has an unused plot of land in Kent, 1 acre plus, then get in touch.